Regardless what negativity people hear about supermarkets and how they are destroying trade, You have to think. There are multiple opportunities for that same Lidl shopper coming to a firework shop. It's finding the balance of persuasion.
I'm not saying supermarkets are the best, but they know how to capture the moment, and that's how it begins.
Lidl definitely do the best job of promoting BFN out of all the majors, it's good to see i think
Plus they advertise with caramelised onion sausages, so you can't go wrong getting everything from there, hot dogs, pasties, and Weco