The good thing about forums like this is that people can get a good idea of what is available pyro wise and where to get it.
I have no doubt pmf -fireworks ,that it is more than a business to you ,and you will give a better service than any supermarket ,and better pyro.
The fact is though ,most people will get their pyro from supermarkets, whether we like it or not. And I will no doubt get some from sainsburys or wherever.
To be fair to supermarkets, there are seasonals and even all year traders who know nothing about pyro. I asked a year round trader couple years back why they didn't stock Brothers fireworks, response was they never heard of them. another said fireworks are all the same. They just sold bright star and said they are the best!
Interestingly ,this year ,1 trader is selling 3 brands instead of 1, and now saying Brothers are the best. He went on to say Bright star have increased their prices of late ,so make of that what you will.
We will all be ripped off some time or other when buying pyro ,unless you are in the business ,how are we to know the margins on pyro.
We just have to vote with our wallets ,if you buy overpriced crap from somewhere ,don't go back. Its up to us ,on the forums and youtube and the net in general , to help people know ,, those who want to anyway,, that there are better places to get pyro than just a supermarket.
sorry for going on so much.